And here's the essential break between lite green and bright green thinking: the reality is that the changes we must make are systemic changes. They involve large-scale transformations in the ways we plan our cities, manufacture goods, grow food, transport ourselves, and generate energy. They involve new international regulatory regimes, corporate strategies, industrial standards, tax systems and trading markets. If we want to change the world, we need to forge ourselves into the kinds of citizens who can effectively demand such things. Dire practicality demands that we reject the privatization of responsibility. None of us can make this great transformation happen alone, and it removes pressure from our leaders to take needed steps when some suggest that the changes that need to be made in the world start with our personal choices. They don't.
--Alex Steffen